Following consultation with its stakeholders and facilitated by the communication agency Burson, SportAccord is refining its identity to reinforce its position as the leading global platform for international sport. As part of this evolution, the flagship event will now be known as the SportAccord Convention, ensuring clearer brand recognition and alignment with its core mission.
In addition, SportAccord is adopting a new tagline: “Shaping the Future of Sport.” This reflects the organisation’s commitment to fostering meaningful dialogue, innovation, and collaboration across the sports industry.
Further updates on the strategic direction and future developments of the SportAccord Convention will be shared in the coming months.
