Lisa O'Keefe

Previously the Executive Director of Insight at Sport England, Lisa led the globally recognised ‘This Girl Can’ campaign amongst other achievements.

In her current role, Lisa is the Secretary General of the IWG, which is the world’s largest network dedicated to advancing gender equality in sport. A former international sportswoman herself, Lisa is an advocate for women’s sport, with extensive knowledge regarding the barriers women and girls face, the need for research and insight to create systemic change, and the value of the IWG for connecting people wanting to make these changes.