The SportAccord Convention brings together more than 1,700 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport.
The Convention provides an unrivalled platform enabling global business leaders and host cities to have access to all the International Federations and their stakeholders in one location over several days.
This unique event is a combination of official sports meetings, networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities.
The 2024 edition of the Convention took place in Birmingham, West Midland and gathered more than 1,700 attendees from 65 different countries for five days of networking and a packed agenda of high-level meetings, conferences, exhibitions, networking, and social events at the International Convention Centre.
High-calibre participants in the conference programme included Olympic champions and leading industry figures such as Epic Games Vice President and Co-Founder Mark Rein; UK Sport Chair Dame Katherine Grainger; Olympic Broadcasting Services CEO Yannis Exarchos; Rob Alberino, Vice-President of Content and Production, Kansas City Chiefs; Wayne Barnes, Former Rugby World Cup referee and many more.
Topics of discussion and debate ranged from sustainability, innovative technology, fan engagement and new event models to governance, esports and athlete wellbeing.
Important items during the official meetings included the election of the next Association of Summer Olympic International Federations (ASOIF) President Ingmar De Vos, and presentations from the Organising Committees for Paris 2024 and Milano Cortina 2026.
For any queries about future hosting of SportAccord, please visit our dedicated page or send us an email at [email protected]
SHORT TERM BENEFITS
Increase in spend by delegates within the local economy through meals, event and tourist activities 
Increase in spend by delegates to local suppliers such as Exhibition, transportation and AV 
Host City specific sponsorship and exhibition sales opportunities 
Incremental room nights, if located within a city that has seasonality LONG TERM BENEFITS
Increase in hosting world class sporting events and higher profile events with greater returns 
Opportunity for cities to maintain and attract new commercial partners locally and internationally 
Positive impact on the local sporting community and to enhance relationships with local National Sport Federations and for them with their International Sport Federations Opportunity to positively impact Sport Tourism in your city 
Repeat tourism from the delegation 