Monday 08 April

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11:00 - 12:00

Opening of the SportAccord conference programme

Martin Gibbs, Managing Director, SportAccord
Ian Metcalfe, Chair, Executive Steering Committee, SportAccord 2024
Dame Katherine Grainger, Chair, UK Sport

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12:00 - 12:30

Speakers’ Corner

Thailand: Your Utmost Sports Destination, Dr. Gongsak Yodmani, Governor of Sports Authority of Thailand

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14:00 - 14:30

Speakers’ Corner

Why Event Readiness Matters
James Tibbetts, Director of Operations & Delivery, Trivandi

Tuesday 09 April

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10:30 - 11:00

Speakers’ Corner

Joe Cusdin, CEO & Founder, Iventis

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11:30 - 12:00

Speakers’ Corner

Revolutionizing your event and venue planning with OnePlan, Official Supporter of GIS Mapping and Digital Twin Software for Paris 2024 Olympic Games
Paul McCrudden, OnePlan

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13:30 - 14:00

Speakers’ Corner

Yutang Sports

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14:00 - 14:30

Speakers’ Corner

The exponential growth of women’s sports. Janelle JanisExecutive Director, Event & Business Development, Explore Edmonton. Moderator: Lars Pederson, BCW

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14:30 - 15:00

Speakers’ Corner

Clarence Perez Diaz, Director and Sport Scientist, Healthy Sports Organisations

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15:00 - 15:30

Speakers’ Corner

Adam Kosa, President of the International Committee of Sports for the Deaf (ICSD), in conversation with David Eades, MC and Moderator

Dr Adam Kosa
Member of the European Parliament President of the International Committee of Sports for the Deaf (ICSD)
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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16:00 - 16:30

Speakers’ Corner

We need to talk about: Professionalising the Industry. James Bulley, CEO and Co-founder, Trivandi, in conversation with David Eades, MC and Moderator

Wednesday 10 April

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09:30 - 09:40

SA Summit – Opening Remarks

Dame Katherine Grainger, Chair, UK Sport

Dame Katherine Grainger
Chair
UK Sport
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09:40 - 10:20

SA Summit – Interactive Entertainment: How Gaming Is Changing Our Media, Our World And Our Sports

Mark Rein is a Gaming fanatic. He is Vice-President of Epic Games, one of the world’s leading interactive entertainment companies, which created Fortnite, the most successful online video and game platform globally. Mark is also the co-owner of the Carolina Hurricanes NHL team, and has a deep love of equestrian sport, twice named ‘Horse Owner of the Year’ by Equestrian Canada. Once described as ‘famously effusive, opinionated – and smart’ Mark talks candidly with David Eades about the opportunities as well as limitations his industry can bring to the sports world in their quest for a significant role in gaming and esports

Mark Rein, Vice President, and Co-Founder, Epic Games, in a Keynote Conversation with Moderator David Eades

Mark Rein
Vice President and Co-Founder
Epic Games
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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10:20 - 11:05

SA Summit –  Gaming and Esports: A Real Opportunity or Passing Fad for Sports Rights Holders?

What is the potential value of the intellectual property held by different rights holders and federations in the gaming and esports sphere, and for all but a minority of sports is this really going to make a difference?  

Moderator: David Dellea, Director, Sports Practice, Altman Solon

  • Alice Dearing, Olympic open water swimmer and gamer
  • Alban Dechelotte, CEO, G2, and IOC Esports Commission
  • Paul FosterCEO, Global Esports Federation
  • Alex Inglot, Commissioner, ESL Pro League
David Dellea
Director
Altman Solon’s Sports Practice
Paul J Foster
Chief Executive Officer and Member
Global Esports Federation Board
Alex Inglot
Commissioner
ESL Pro League
Alice Dearing
Olympic Marathon Swimmer Global Diversity Advocate Gamer
Alban Dechelotte
Member of IOC Esports Commission
CEO, G2 Esports
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11:05 - 12:05

SA Summit – Touchdowns, Home Runs and Slam Dunks

The Superbowl 2024 has shown the potential for growing your fanbase in some unexpected ways and building on opportunities that arise. This panel considers lessons from North America about creative approaches to build their brands and invest in their fan engagement over the long-term. 

Moderator: Sarah Mulkerrins, Presenter, BBC

  • Marc CiampaVP Content, New Jersey Devils
  • Rob Alberino, VP of Content and Production, Kansas City Chiefs
  • Brett Gosper, Head of Europe & Asia-Pacific, NFL
  • Scott Kegley, VP Digital Strategy, Atlanta Falcons
Rob Alberino
Vice-President of Content and Production
Kansas City Chiefs
Brett Gosper
Head of Europe & Asia-Pacific
National Football League (NFL)
Scott Kegley
Vice-President Digital Strategy
Atlanta Falcons
Sarah Mulkerrins
Presenter
BBC
Marc Ciampa
Vice President of Content
New Jersey Devils and Prudential Center
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11:30 - 12:00

Speakers’ Corner

Jen Falding, Strategic Lead for Major Sports Events, Sport Liverpool

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14:00 - 14:05

SA Summit – Introduction

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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14:05 - 14:35

SA Summit – Sport’s Perfect Storm

Roger Mitchell, author of the newly released ‘Sport’s Perfect Storm’, explores some of the serious structural challenges federations and sports rights holders are facing including the fragility of the financial structures supporting the sports ecosystem.

Moderator David Eades in conversation with…

Roger Mitchell, corporate financier, founding CEO of the Scottish Professional Football League and author of ‘Sport’s Perfect Storm’

Roger Mitchell
Podcaster, founding CEO of the Scottish Professional Football League, and author of ‘Sport’s Perfect Storm’
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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14:35 - 15:20

SA Summit – Facing The Challenges

With geo-political instability, increasing levels of complexity in putting on major events, changing patterns of fan behaviour and growing interest from institutional investors, how can sport hold its own?

 Moderator: Sarah Mulkerrins, Presenter, BBC 

  • Alan Gilpin, CEO, World Rugby 
  • Chris Jenkins OBE, President, Commonwealth Games Federation
  • Simon Kuper, Author and Journalist, Financial Times 
  • Chris Argyle-Robinson, Research & Strategy Director, Co-founder, Redtorch  
  • Zena Wooldridge OBE, President, World Squash 
Sarah Mulkerrins
Presenter
BBC
Alan Gilpin
CEO
World Rugby
Simon Kuper
Journalist and author
Financial Times
Zena Wooldridge OBE
President
World Squash
Chris Jenkins OBE
President
Commonwealth Games Federation
Chris Argyle-Robinson
Co-Founder & Director of Research
Redtorch
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15:20 - 16:20

SA Summit – Future Proofing Sport: The Major Technology Trends Shaping The Sector

Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” It’s a quote to capture today’s and tomorrow’s technology potential, and the challenges that can pose for the most fleet footed of sports organizations. Professor Andy Miah lays out the technology pathways ahead of us, from creative AI to spatial computing, before leading a discussion on how sport can ensure it not only keeps pace, but accelerates towards a hi-tech future.

Presenter and Moderator: Andy Miah, Chair in Science Comms & Future Media, University of Salford, Manchester

David Fowler, Co-Founder, Sports Tech Match
Beth Johnson, Managing Director, Umbrella
Sulabh Soral, Head of AI, Deloitte UK, Advisory Board Member, All-Party Parliamentary Group on Artificial Intelligence

Sulabh Soral
Chief AI Officer
Deloitte, UK
David Fowler
Co-Founder
SportsTech Match
Andy Miah
Professor, Chair of Science Communication & Future Media
University of Salford
Beth Johnson
Managing Director and Founding Partner
Umbrella
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16:20 - 16:30

SA Summit – Closing Remarks

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator

Thursday 11 April

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09:30 - 09:40

SA Summit – Opening Remarks

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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09:40 - 09:55

SA Summit – Tackling Online Abuse In Sport

Wayne Barnes refereed 111 international rugby matches in an outstanding career, which culminated in the Rugby World Cup Final of 2023 in Paris. But that final match also represented the peak of the online abuse he suffered at the hands of angry, and usually anonymous, fans. Threats to his house, his family and his life were part of the slew of invective he received. We talk about these experiences and how they affected a man described as ‘the most accomplished and vilified referee in world rugby’

Wayne Barnes, Former World Cup Referee , in a Keynote Conversation with David Eades

Wayne Barnes
Ex-International Rugby Union Referee
Partner, Squire Patton Boggs
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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09:55 - 10:10

SA Summit – Solutions in Action

A look at the state-of-play in terms of online abuse in sport, sharing insights and learnings gathered from some of the biggest sporting events on the planet, and showing how technology, sports bodies and law enforcement are working together to create a safer online environment for athletes and officials. 

Jonathan HirshlerCEO, Signify

Jonathan Hirshler
Co-Founder & CEO
Signify Group
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10:10 - 10:55

SA Summit – Whose Responsibility Is It?

Overcoming rising levels of abuse received by players, officials and fans.

Moderator: David Eades, MC and Moderator

  • Wayne Barnes, Former World Cup Referee
  • Janie Frampton OBE, Vice President, International Federation of Sports Officials
  • Sanjay Bhandari, Chair, Kick It Out
  • Sarah GregoriusDirector of Global Policy & Strategic Relations, Women’s Football, FIFPRO
  • Jonathan Hirshler, CEO, Signify
Sanjay Bhandari MBE
Chair
Kick It Out
Sarah Gregorius
Director Global Policy and Strategic Relations for Women’s Football
FIFPRO
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
Wayne Barnes
Ex-International Rugby Union Referee
Partner, Squire Patton Boggs
Janie Frampton OBE
Vice President
International Federation for Sports Officials
Jonathan Hirshler
Co-Founder & CEO
Signify Group
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10:55 - 11:25

SA Summit –  Breaking Through The Line: The Future of Sports Injury Data and Science

A ground-breaking, data-led approach to injury reduction across all sports, presented by Podium Analytics.  

  • Professor Constantin Coussios OBE FREng , Director, The Podium Institute for Sports Medicine and Technology, The University of Oxford
  • Andy Hunt, CEO, Podium Analytics
Professor Constantin Coussios OBE FREng
Director, The Podium Institute for Sports Medicine and Technology
The University of Oxford
Andy Hunt
CEO
Podium Analytics
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11:25 - 12:10

SA Summit –  International Diplomacy In Action – Harnessing The Soft Power of Sport

Sport’s influence in the world has never been more keenly examined. From global politics, to community action, ethical and moral challenges. This panel will consider how to make the most of that potential at a time of heightened global tension and accelerated social pressures. 

Moderator: Dr J Simon RofeReader/Associate Professor in Diplomatic and International Studies, University of Leeds

Neil Rami, Chief Executive, West Midlands Growth Company
Liz Nicholl DBE, President, World Netball and former CEO, UK Sport
Jason Williams, CEO, Sports Company of Trinidad and Tobago

Dr J. Simon Rofe
Reader and Associate Professor in International Politics
University of Leeds
Dame Liz Nicholl DBE
President
World Netball
Neil Rami
Chief Executive
West Midlands Growth Company
Jason Williams
Chief Executive Officer
Sports Company of Trinidad and Tobago Limited
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12:10 - 12:15

SA Summit – Closing Remarks