Beth Johnson

As a founding partner of Umbrella, Beth has over 20 years of experience in creating engaging and effective promotional campaigns for CPG brands across various channels and platforms. This includes the activation of sporting partnerships from Football to Rugby to F1.  She leads a team of experts in integrated marketing, digital strategy, and relationship marketing, who deliver innovative solutions that drive purchase and loyalty for our clients.  

 Beth is passionate about the potential of Web3 and blockchain for transforming the marketing landscape and creating immersive brand experiences in the metaverse. She is working with clients to develop strategies and test out campaigns that leverage the power of decentralised technologies, smart contracts, and NFTs. She is also constantly learning and upskilling herself and her team to keep up with the fast-changing and dynamic market. Beth’s goal is to provide the best advice and service to our clients, while staying on budget and ahead of the curve.